Curl-on-Curl Action!

We recently wrapped up a shoot with the NYC based Curly Hair Care geniuses, OUIDAD!


Our mission was to create a photo campaign for Ouidad’s website, blog, emails, and social media sites, as well as 3 short video highlight reels of our shoot.

Our challenge was to shoot 4 Step-By-Step looks for each hair style, in a ‘studio-type environment’, as well as 4 Editorial/Lifestyle looks at different beach locations for each hairstyle before and after the Step-By-Step process…and 3 BTS videos as well.


The entire shoot was only a 1-day project, so we needed to complete everything in less than 10hrs, and before the sun went down (as the last location shot was a beach/sunset look).

Knowing that hair shoots can take a fair amount of time, just to do the hair looks correctly, my producer Rebecca (@ Arpen Productions) and I came up with a game plan designed to keep us on schedule, and in budget.


Originally, the idea was to shoot all of the studio looks at the Ouidad flagship store in Santa Monica, and then commute back and forth to the beach, in between looks, to get the editorial shots.

However, this original plan became problematic, as the space inside the salon was very limited for our studio lighting, and the travel time to the beach (on that weekend) would have eaten up all of our shooting time.  So…we came up with the idea to rent out two conference rooms at the Lowes Hotel, which just happened to have private beach access, as well as parking and plenty of space for our hair/makeup/wardrobe and craft service room, and a room for our mini-studio.  This worked out great, as we were able to go back and forth between the hotel and beach on foot, without having to drive and park and load/unload, etc…


We started our day by meeting at the hotel and unloading all the major equipment, then a few of us headed back to the Ouidad Salon, where the models were getting their hair prepared for the first look.  We did our first shots at the salon, and then packed up and headed to the beach and hotel where we completed the rest of the looks.

Although it was a packed day, with a very tight schedule, the project went off without a hitch, and we completed all of the looks, including our sunset shot.  The clients were great, and very flexible with our input, and the crew and models were phenomenal.


You can check out more of the work on the website.


And…here’s the BTS videos from our beautiful beach day, enjoy!




Client: Ouidad

Producer: Rebecca Schatten / Arpen

Photography: Matt Beard

Video: Errisson Lawrence

Video Editing: Antonio Hererra-Vaillant

Models: Kari Michelle, Bri Summers

Hair Stylist:  Pia Vivas

Hair Stylist Assistant: Marissa Rullan

Makeup Artist: Alfred Mercado

Wardrobe Stylist: Jill Christiansen

Wardrobe Stylist Assistant: Caroline Yohanan

Photography & Video Assistants: Ryan Hackett, Mat Dunstan

Digital Tech: Jenette Maloney / DV8 Digital

Production Assistant: Zach Figueroa

Special thanks to: Blonde & Co, Wendy, Javier, Kristine, City of Santa Monica, The Lowes Hotel Santa Monica, Le Meridien Delfina, PRS, Samy’s, Photoflex, Daniel Hoff Agency










How do you TACO?


It’s Cinco De Mayo y’all, and that can only mean one thing…TACOS!

Ok, ok…it’s also to commemorate the Mexican Army‘s victory over French forces at the Battle of Puebla on May 5, 1862, under the leadership of General Ignacio Zaragoza…but you millenials can read all about that on Wikipedia.  However, this post is about TACOSViva La Mexico!

We just wrapped up another shoot this week for “A Whole & Happy Life with Candice“.


All Photos © Matt Beard Photography     Hair/Makeup by: Alfred Mercado

Clean, healthy, anti-inflammatory and immuno-boosting food…with FLAVOR is what Candice is all about.  She’s a master of finding new, creative and delicious recipes that keep inflammation away, and help you power through the day.


And, her TACOS are just as good!


¡Oye mis amigos!, these are no ordinary tacos, these are well crafted works of anti-inflammatory ART!  Art you can EAT…and drink plenty of Margaritas with.

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Here’s Candice’s recipe for some tasty Cinco De Mayo Vegetarian Tacos:


Preheat oven to 425F.



  • 3 types of veggies – use anything you like .
  • 1 med to large sweet potato – any color that is in season (I used purple sweet potato here)
  • 1 med large zucchini or squash
  • 1/2 med cauliflower head
  • 1 can of chickpeas (recipe below) *optional – replace with a can of black beans.


  • Thinly slice about 1/4 of a small or med head of cabbage
  • Place in container and pour apple cider vinegar on top to cover all of cabbage
  • Then add a few pinches of sea salt
  • Mix it together and let sit in fridge for a few hours before making (better to do a 1-2 days in advanced)
  • Whatever is left over is going to be great for salads, and on top of bowls , etc. it will last a few weeks in fridge and get even more fermented which means probiotic and good for your gut health!


Corn, Almond (I use from Siete foods), Lettuce or Cabbage tortillas


  • 1-2 avocados (depending how much you want. I love guac leftovers!!)
  • 1/4 of a red or white onion (use as much or as little as you like . I love lots of raw onions in my guacamole)
  • juice of ½ lime.
  • 1/2 tsp or to taste Sea salt or Himalayan pink salt.
  • 1/2 tsp Granulated garlic or fresh garlic (1-2 cloves) I love using granulated garlic for things like this . It’s fast and the flavor is still yummy !



Chop all veggies (use any veggies you like). I like to take each veggie after chopping and add to a bowl and drizzle with avocado oil, sea salt and granulated garlic and mix it by hand. Then I add it all to a baking sheet to roast. I cook all the veggies separately but on same sheet. This way you and your family can customize your tacos!


  • Drizzle avocado oil
  • 1/2 tsp turmeric
  • 1 tsp cumin
  • a pinch of chili powder
  • granulated garlic and sea salt
  • Mix in bowl
  • Cook on a separate baking sheet.
  • When done cooking squeeze the other half of lime over it.
  • Cook for 8 min and then flip over for another 8-10 min .
  • Keep roasting until you like it . I love them to be a bit brown and crispy .

Make an attractive assortment of your veggies and let your family make their own combos! And if you are into sauces, feel free to add some chipotle sauce, sour cream or anything else you like. Or…keep it clean and simple with just the guacamole. 

You can learn more about Candice’s journey on my friend Ariane’s great blog site at the link below:

#cincodemayo #tacos #vegan #vegetarian #antiinflammatory #antiangiogenic #margarita #salud #healthycooking #healthyliving #healthylifestyle #awholeandhappylife #discoveroutloud #ayanawesting #thefoxandthemermaid

Tricks of the Trade, Feb 2017

Photoshoot with Haley Horsager, Featuring the Photoflex 3″ Octadome.


Recently, my crew and I had the opportunity to photograph upcoming young artist Haley Horsager ( for her new album cover, website and promotional shots.   Our goal was to create an interesting and attractive look for her, in an urban setting.

Working on a limited budget, while at the same time wanting to cover as many different setups as possible, I knew my Photoflex 3″ Small Octadome would be my main weapon of choice.

Moving around the loft & exterior of the historic location in downtown L.A. was much easier and quicker with the small Octadome and strobe fully assembled. My assistant was able to maneuver easily through doorways, into elevators, and up and down stairs and onto fire escapes. Using the Octadome in combination with a single light-stand, allowed quick and subtle adjustments to the direction of the light, which helped us achieve the balance we were looking for.

By adding the fabric grid to the front of the Octadome’s diffusion, we were able to add just a kiss of light in certain areas (like the beauty portraits mixed with daylight, and the shots with Haley in the window where we just needed some fill).

When we wanted to make the photos of Haley “POP”, and bring in the background, or freeze the action, we only needed to quickly bring up the strobe’s power and close down on the camera shutter and aperture. For some of the shots we switched between a Ring flash and the Octadome, and also used both in combination. The quality of light was easily adjusted to match, by adding or removing the diffusion and fabric grid.


My favorite place to use the Octadome is on location, outdoors. It smaller size and round shape keep it from being blown around in the wind, and it’s especially versatile when used with the hand-held Photoflex LiteReach Plus. This is the best way for an assistant to *Hollywood the light, when needed.

What I personally love about the Small Photoflex Octadome, is it’s amazing versatility. Although it is small and easily transportable, it can still cover a very wide area if needed…or it can be used to make a very “direct light source” if desired. The quality, and shape of light it can create, is amazing. It is my favorite “go-to” tool for most shoots.

*to Hollywood (verb), meaning “Don’t take the time to put it on a stand, just hold it where it needs to be held“.

Photography: Matt Beard

Hair/Makeup: Alfred Mercado

Wardrobe: Jill Christiansen

Check Haley Horsager on iTunes  and SoundCloud

Check out the behind-the-scenes video of Matt’s shoot with Haley Horsager


To view more of Matt’s work, please visit his website at or follow on instagram at @mattbeardphoto

VISIT The NEW LiteBlog post on the Photoflex Website, featuring this story.

It’s Friday…have some fun with BGO

Happy Friday everyone.

It’s been a while since my last update, but there’s been so much going on.

But then again…when is it ever quiet around here?  Ha!

Here’s a little something that you’ll hopefully get a kick out of.

We recently shot stills for this hilarious commercial with Verne Troyer for BGO Casino in the UK.

Produced and shot by my favorite L.A.commercial video team  www.weirdpictures.netthe video is great (see how many spoofs you can spot…my Fave is the Kanye Kardashian one).


Here’s the video for your #TGIF pleasure (if it doesn’t work, visit for the latest):

Here’s some of the stills being used on the BGO Site:

Photography by Matt Beard and Ryan Hackett

#bgo #vernetroyer #mchammer #youcanttouchthis #youcantbeatthis #parishilton #danbilzerian #privatejet #yacht #Lamborghini #mansion #casino #bingo #vegas #gambling #player #baller #tigers #kanyewest #kimkardashian #kanyekardashian #cards #poker #blackjack #roulette #rich #highlife #luxury #lifestyle

New Website Pre-Launch

Happy to announce the re-launch of the Matt Beard Photography website today!

It’s been a very long time in coming, but I’ve finally made the switch over to a brand new site design.

The site is still in progress, so the pre-launch currently has some new images in the opening animation, and my agency info as well.

Once completed, the site will have all new Advertising and Celebrity photography, with some great “Behind-The-Scenes” video footage, and new Personal Work too.

Please, have a look at the new, and keep me in your bookmarks, as updates will be happening for the next few months.

Many Thanks!

-Matt Beard

Gigi Hadid

Chicano Batman / Levitt Pasadena

Happy to see my photo of “Chicano Batman” being used for the new Levitt Summer Concert Series ads!


Chicano Batman

I loved the show at the Pasadena Levitt, and I’m happy they picked one of my favorite images from the night.

Here’s the original, and a few other selects…

2013_08_10-Levitt-291 2013_08_10-Levitt-304 2013_08_10-Levitt-306 2013_08_10-Levitt-332 2013_08_10-Levitt-243 2013_08_10-Levitt-347


Chicano Batman

If you haven’t been to a FREE Summertime Levitt concert in the park…you are totally missing out.  Make a plan to do it this Summer.  Take the kids, have a picnic, dance, party, have a great time…for FREE!

Check out the Levitt Website for concert dates here:

Visit Chicano Batman at



Instagram: @chicanobatman

Twitter: @chicanobatman


#chicanobatman #levitt #50freeconcerts #music

*all photos © Matt Beard Photography

#mariasharapova #porsche

Maria Sharapova’s Key to Success…and to her Porsche.

Check out the new still photo set by Matt Beard, taking you behind the scenes on a video shoot with tennis legend Maria Sharapova and automotive legend Porsche.

Photo Link:


Click the photo above to see the full set of images in the Porsche Newsroom.

Video Link:

Video Production by